To help facilitate social interactions among event goers, social networking solutions or Match Making tools help facilitate introduction between participants of an event. Some tools offer intense logistics to ‘match’ suitable buyers and sellers. This is especially valuable to organizers of buyer/seller events because exhibitors can save a dollar amount attached to the acceleration of the sales cycle that the tool provides. Prior to the event, these tools are often used by the exhibitor to communicate marketing messages with their potential clients. Other features can include profile creation, messaging, and press release platforms.